Branding & Integrated Marketing     Campaign Development

Integral to the success of all media projects – whether multi-media with social impact campaigns or simpler executions – is a thoughtful and well-executed marketing communications plan that advances an organization or project’s core objectives, enhances the editorial and makes a compelling case to funders. 


Azure Media is known for its strategic and creative marketing campaigns for media projects and is accomplished in integrating all disciplines of marketing communications.  These integrated campaigns include: marketing research, brand essence, messaging, creative and media strategy, publicity, advertising, on-air promotion, events, cross-promotion, festivals, awards, web and viral marketing, and guerilla marketing.


Media Case Studies


Ongoing television series – NOVA, NOVAscienceNOW, Frontline, American Experience, Masterpiece Theatre/Masterpiece, Mystery!, Antiques Roadshow, This Old House, As This Old House, Real Simple, Victory Garden, New Yankee Workshop, Gourmet’s Diary of a Foodie, Simply Ming, Todd English’s Road Trip, Cooking Under Fire, Evening at POPS, Championship Ballroom Dancing, Arthur, Zoom, Between the Lions, Curious George, Postcards from Buster, Fetch, Design Squad, Martha Speaks, Peep


Sample television mini-series

¬Science: Evolution, A Science Odyssey, David McCauley’s Building Big, Why the Towers Fell, Judgment Day: Intelligent Design on Trial, The Bible’s Buried Secrets, Einstein’s Big Idea, The Elegant Universe, Secrets of Lost Empires, Building on Ground Zero, Everest What’s Up with the Weather?, Hitler’s Sunken Secret, Origins, Cracking the Code of Life, Dirty Bomb, 18 Ways to Make a Baby, Lost at Sea: The Search for Longitude, Car of the Future, Mars Dead or Alive,” Odyssey of Life

¬History/Public Affairs: American Experience’s “The Presidents”:    

     Adams, Lincoln, Roosevelt, TR, Wilson, Truman,Kennedy, Johnson, Nixon,Carter,Reagan, Bush

    World War II: Bataan Rescue, Victory in the Pacific, Guts and Glory, MacArthur, D-Day, Battle of the Bulge, The Nuremberg Trials, Hitler’s Lost Sub, War Letters

     Cities/Buildings: New York, Chicago, Las Vegas, New Orleans, Mr. Miami Beach, Hoover Dam, The Iron Road, Mount Rushmore, Golden Gate Bridge, The Great Transatlantic Cable, Building the Alaska Highway

     Biographies: Alexander Hamilton, Citizen King, RFK, Eleanor Roosevelt, Fidel Castro, Alexander Hamilton, The Rockefellers, Ulysses S. Grant, The Wright Stuff,George Wallace, Amelia Earhart

     Other: Eyes on the Prize, Commanding Heights, Scottsboro, Africans in America, Reconstruction, Troublesome Creek, We Shall Remain, They Made America

¬Culture: Masterpiece Theatre’s Prime Suspect series, The Complete Jane Austen film festival, Mystery! Hillerman film series (Skinwaljkers, Coyote Waits, A Thief of Time), Martin Scorsese’s The Blues, Latin Music USA, The Mormons, Miss America, The Pill, Tupperware!, Sister Wendy The Story of Painting and Sister Wendy’s Collection, Culture Shock, Duke Ellington, Ansel Adams, From the Top


Feature films/Theatrical releases – Miramax/Masterpiece Theatre’s Mrs. Brown; Universal/Dreamworks/American Experience A Beautiful Mind/A Brilliant Madness; Universal/Dreamworks/American Experience Seabiscuit/Seabiscuit; Antoine Fuqua’s Lightening in a Bottle; Return With Honor; Jonestown;  Daughter from Danang;  Guerilla: The Taking of Patty Hearst;, The Murder of Emmitt Till; A Walk to Beautiful; IMAX Films: Shackleton’s Antarctic Adventure, Special Effects, Island of the Sharks


Corporate Case Studies


Marriott, Hotels, Resorts & Suites


NIKE


Au Bon Pain


Lindt & Sprüngli


Bausch & Lomb (Olympics)


Tyco International


NYNEX


IDG


Peabody Essex Museum


 
 

Azure Media LLC